About the Report

The B2B Barometer™ is an ongoing line of direct research created by some of the most influential groups in the B2B Industry and providing a highly credible platform from which detailed business research can be carried out.

 

Underwritten by ABBA, the IDM, The B2B Council and one of the UK's foremost specialist B2B Research companies, Circle Research, the B2B Barometer™ is set to become a key industry benchmark and standard reference point for market health and direction.

 

The key to the success of such a programme relies on the quality and relevance of the individuals providing the data, and there can be none better than the up-to-date database maintained by the UK's leading professional business marketing educator, the IDM - The Institute of Direct Marketing.

 

The IDM membership offers a unique cross section of the B2B community and with qualifying individuals managing B2B marketing budgets ranging from thousands to millions, the results offer a current and influential picture of the state of the industry.

 

We welcome all feedback and ideas to make the B2B Barometer even more useful. Please email your comment to feedback@B2Bbarometer.co.uk.