The second B2B Barometer report is now complete. A high level of response from B2B agencies and clients has formed the basis of the next Barometer reading. The results are compared to the first study and the report is available now. Click here to purchase the latest 30-page report.

 

 

The benchmark study in 2009 obtained a unique market snapshot through interviewing over 100 B2B marketing professionals across 15 vertical sectors including banking / finance, professional services, IT and telecoms; between them they had a turnover of around £2.6 billion (in May 2009).

This benchmark study is now available for FREE download. Click here for the latest PDF file.

       

These influential client marketers revealed:

 

  • How marketing is organised

  • Views on the current economic climate and its impact on business prospects and marketing budgets

  • How B2B marketing budgets are apportioned

  • Changes in marketing spend by channel and/or area

  • Measurement of marketing effectiveness

  • B2B marketing trends and issues

  • Key marketing priorities

  • Key sources of information used by B2B marketeers


Previous B2B Barometer reports have been archived but are still available for download:

Please select files from the list below:

November - December 2009