The fifth B2B Barometer report is now available for download. The report contains findings from interviews with 137 B2B marketers, specifically 68 client-side marketers and 69 marketing agencies.

 

The B2B Barometer's objective is to be a tool to help marketers benchmark their activities against their peers. Getting the data into your hands is a big part of this. You can therefore also download the slide deck containing all the graphs and data used in the report.

 

Click here for PowerPoint 2007 version

Click here for PowerPoint 97/2003 version

 

Previous B2B Barometers are still available to read here.

 

If you would like to take part in the next B2B Barometer® Survey and you are a qualifying B2B Marketing Professional or B2B Agency please click here

 

   

     
       

  • How marketing is organised

  • Views on the current economic climate and its impact on business prospects and marketing budgets

  • How B2B marketing budgets are apportioned

  • Changes in marketing spend by channel and/or area

  • Measurement of marketing effectiveness

  • B2B marketing trends and issues

  • Key marketing priorities

  • Key sources of information used by B2B marketeers