The third B2B Barometer® report is on the way - publication date is September 2010. A very high level of response from B2B agencies and clients formed the basis of the last Barometer reading and revealed some interesting trends. The second B2B Barometer® report is now available for FREE download. Click here for the 30-page report.

 

 

The first wave of the B2B Barometer® focused solely on client-side companies and set aside those agencies who supply B2B marketing services. The second wave included B2B agencies, not only so that we can get their perspective, but also to compare their views with those of their clients where it makes sense to do so. The third wave captured the views of 120 B2B marketing professionals in June 2010.

 

These influential client marketers revealed:

 

  • How marketing is organised

  • Views on the current economic climate and its impact on business prospects and marketing budgets

  • How B2B marketing budgets are apportioned

  • Changes in marketing spend by channel and/or area

  • Measurement of marketing effectiveness

  • B2B marketing trends and issues

  • Key marketing priorities

  • Key sources of information used by B2B marketeers

 

Andrew Dalglish, Director at Circle Research presented the findings of the second B2B Barometer® Report at the Horizont B2B Marketing conference in Frankfurt. Please click here to view the video of the event.

 

If you would like to take part in the next B2B Barometer® Survey and you are a qualifying B2B Marketing Professional or B2B Agency please click here. 

 

The previous B2B Barometer® reports have been archived but are still available for download: Please select the files you require from the list below:

November 2009 : February 2010